YMediaLabs — Digital Products Pioneers

Drraghavendra
4 min readSep 29, 2022

Introduction

The main objective of Y Media Labs is to enable customers to foster growth and development in the digital space by adding design and technology agency bringing Silicon Valley to the world by creating majestic canvas and magnificent digital products and experiences to see the real transformation across the globe. By enabling engineering and design teams on the challenge of designing a comprehensive end to end modern era Digital products platform with binary differentiators and getting this out to market in record time, preserving the real time nature of innovation and the fact that the build system needs to be able to scale and adapt to support millions of users and builds. We want to provide some insights into our architecture and the major design decisions that we took to handle scale with reliability and resilience.

Innovation Hub

YML is an award-winning design and technology agency born in the heart of Silicon Valley that builds best-in-class digital products for Fortune 500 companies and leading startups. YML has launched mobile apps, websites and other digital experiences for a range of clients including PayPal, Google, Universal Music Group, The Home Depot, Yeti and Polestar. Its work has been recognized by Steve Jobs of Apple and featured by TED Talks, in The Wall Street Journal as YML is one of the most innovative companies in Silicon Valley , Forbes, Ad Age, ABC, CNBC and more. Founded in 2009, YML is now home to 400+ innovative designers, strategists, and engineers around the globe.

Designing aspect of YML

YML design and build websites with lot of attention and curating the needs of customer, by optimizing each and every touchpoint for convenience which has ease of use and delight for clients.

Redefining The State Of Art Technology

A digital product is an intangible asset or piece of media that can be sold and distributed repeatedly online without the need to replenish inventory. These products often come in the form of downloadable or streamable digital files, such as MP3s, PDFs, videos, plug-ins, and templates.

Advantages of digital products

Selling digital products has many advantages that makes it uniquely attractive to entrepreneurs:

  • Low overhead costs.You don’t have to hold inventory or incur any shipping charges.
  • High profit margins. There’s no recurring cost of goods, so you retain the majority of your sales in profits.
  • Potential to automate. Orders can be delivered instantly, letting you be relatively hands-off with fulfillment.
  • Flexible products. You can offer free products to build your email list, monthly paid subscriptions for access to exclusive digital content, or licenses to use your digital products. You have a lot of options as to how you incorporate digital products into your business.
  • E-learning is the future of education. You have a massive opportunity to expand your business and impact with e-learning, an industry expected to be worth $374 billion by 2026.
  • A digital product designer in YML identifies an existing problem, offers the best possible solution, and launches it to a market that demonstrates demand for the particular solution.The digital touchpoint through which a human interfaces with said product or service can sit on many types of platforms and devices. Those can include web, mobile, auto, wearables, nft and beyond are ease of access for clientele of around thousands of companies .The Valley to uncover the promise of Web3, what the future holds for crypto, and how YML built FIREWATCH — a new NFT project funding wildfire prevention in California — using Solana’s blockchain

Y in the Valley: Anatoly Yakovenko, Co-Founder, Solana and Matt Hill, Chief Environmental Evangelist, One Tree Planted on Apple Podcasts

Partnership Alliance With Volvo

YML announced a new partnership with Volvo Trucks North America (VTNA), a global leading truck brand. Volvo Trucks sells vehicles and services in over 140 countries. YML has been tasked with leading the digital efforts to redesign the Volvo Trucks website, introducing a new digital product experience.

YML will strategize and redesign several primary experiences within volvotrucks.us, including product pages for Volvo’s state of the art truck configurator.

YML is developing a state-of-the-art digital experience that showcases ‘life on the long haul,’ informed by the three pillars that define the vehicle: Premium, Guided and Immersive.

YML has firmly established itself as the digital developer of choice for the Volvo brand, following on the success of the Polestar website in 2021 and 2022.

Spanning Across Industry Verticals

For YML an industry vertical, however, is more specific and describes a group of companies that focus on a shared niche or specialized market spanning multiple industries. Also called vertical markets, industry verticals include from FinancialServices,Tech,Travel&Hospitality,Ecommerce,HealthCare For Example clients are from paypal for which powering provided by $200 billion transactions in a day is the testimonial act of the presence of YML in the Fintech space. AmericanExpress,bill.com are etc…

Recognition

Fast Company announced its annual Innovation by Design Awards honored YML in the category of “Design Company of the Year,” and YML clients Polestar and Kaiser Permanente, across the Retail, User Experience, and Health categories.

Conclusion

We’ve come a long way in a year evolving exponentially in Digital space, and we still have a number of interesting things on the horizon. Our passion and innovation will keep evolving however, we will keep laser focused on providing top notch reliability, scalability and resilience along with a world class user experience.

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